Frozen And Freeze-Dried Pet Food
Market size is estimated to grow at a significant pace in the forecast
timeframe. As the trend of humanization of pets is gaining importance, the
product market is likely to flourish in the coming years. The niche market
segment is expected to expand at a considerable rate.
The product has longer shelf life
without the loss of essential nutrients. Advertisements and increasing
endorsements has fueled the growth of the market. Pet health awareness has
significantly increased over the past few years.
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Increasing per capita income of
the people will propel the product market. People have become conscious about
the composition of their pet’s food. To provide healthy and nutritious food to
the pets, the pet food industry will experience a noticeable change. The health
concerns related to animals have also geared up the market for freeze-dried and
frozen pet food. Pet food manufacturers have come up with innovative ideas to
captivate the product market. The increasing nuclear families have also driven
the demand of the product. The freeze-dried pet food is relatively costlier
than its counterparts which can impede the growth of the market.
In freeze drying process, the
meat is frozen and cut into pieces. Then it is tempered to allow it to be
shaped or diced to the desired form and put into the blast freezer for deep
freezing. It is then rolled into freeze drying chambers for about 12 hours. The
trays are then rolled out and packed. This process has proved to be lucrative
for many pet food manufacturers and the high sales have been recorded which
will impel the manufacturers to adopt the technology. Freeze drying included
single meats for processing, but the trend of blend of meats has emerged in the
past few years. The blend of meats is processed into freeze-dried cubes that are
added to dry kibble.
Freeze-dried and frozen pet food
has also been popularized by the online stores which will propel the market to
grow over the anticipated timespan. The trend of freeze-dried pet food is
steadily increasing within the natural pet food. Although, the market for
freeze-dried food is relatively less diverse, it is likely to grow at a decent
pace.
The product market can be
segmented on the basis of animal content, pet type, distribution channel and
region. Based on animal content, the market can be segmented into chicken,
duck, fish, cattle, pig and others such as turkey. Based on pet type, the
product market can be bifurcated into dog and cat. Dog food dominates the
product market and is expected to grow at a significant rate. Based on distribution
channel, the product market can be divided into supermarkets, specialized pet
shops, online stores and retail stores. To meet the increasing demand of the
product, supermarkets and online stores have been popularized, Specialized pet
shops have gained preference by high profile customers due to the availability
of several brands.
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Based on region, the market can
be segmented into North America, Europe, Latin America, Asia Pacific and Middle
East & Africa. U.S. held the major chunk of the product market owing to the
increased ownership of pets. Europe is the next in queue and has captured the
product market due to increased adoption of pets.
Some of the major companies
involved in manufacturing of freeze-dried and frozen pet food are Primal Pet
Foods, Steve’s Real Food, Stella & Chewy's, LLC, Bravo, LLC, Vital
Essentials, Champion Petfoods, Fresh Is Best, Stewart Brand Dog Food,
Carnivora, K9 Natural, Canature Processing Ltd., Wisconsin Freeze Dried, etc.
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