The research report “Electronic Shelf Label
(ESL) Market Size By Product (LCD,
Segmented e-paper, Full Graphic e-paper), By Technology (Radio Frequency,
Infrared), By Application (Hypermarkets, Supermarkets, Non-food Retail Stores),
Industry Analysis Report, Regional Outlook (U.S., Canada, Germany, UK, Russia,
France, India, China, Japan, Mexico, Brazil), Growth Potential, Competitive
Market Share & Forecast, 2016 – 2024”, by Global Market Insights, Inc. says Electronic
Shelf Label Market size is estimated to reach USD 1.25 billion by 2024; driven by rising applicability due to the real-time product
positioning.
In
a world where consumers have myriad choices when online shopping is concerned,
electronic shelf label market is also establishing its mark to connect with the
changing consumer preferences. These digital tags are helping the retailers to
provide an ultra-efficient store experience and real time product positioning
for the consumers. Thus, the development of interactive in-store environments
has in turn, driven electronic shelf label industry to record a revenue worth
USD 270 million in 2015.
Electronic shelf label market is anticipated
to witness a CAGR of 18% over the period of 2016-2024. Rising deployment of
automation in retail sector and the growing reach of internet and smartphones
is one of the major factor driving the industry growth. In addition, regulatory
norms regarding consumer rights for transparency in product pricing will
further provide a boost to this market.
Asia Pacific electronic shelf label industry
is likely to be a lucrative ground for this market with cost-effective
operations, growing potential for startups, and huge development opportunities
in the region. These factors have contributed significantly toward APAC being
the region exhibiting the highest growth. U.S. ESL industry is foreseen to grow
at an annual rate of 18%, owing to significant expansion of the retail industry
in the region.
Paper labels are currently being replaced by
the digital tags for the efficient management of frequent price changes. These
conventional labels can be replaced with full graphic e-paper, segmented
e-paper, or LCDs. Full graphic e-paper ESL market is projected to be the
dominating segment and is expected to grow at an annual rate of 19% over the
period of 2016-2024. LCD product segment having had 40% of overall ELS industry
share, is gaining heavy momentum in MEA and APAC, as these regions are quite
price sensitive.
These
advanced labels are incorporated with real time bi-directional responsive
systems, flash capability, merchandising accessories, indoor mapping, and
navigation systems. Radio frequency (RF) and Infrared are the two-technological
bifurcations in electronic shelf label market. RF communication occupied over
50% of the overall market, while IR communication accounted for more than 40%
of ESL industry in 2015.
Factors
associated with electronic shelf labels such as better price visibility,
optimized pricing errors, and promotional capabilities have greatly influenced
the penetration of ESL systems in supermarkets and hypermarkets. Electronic
shelf label market from non-food retail store applications (including footwear,
jewelry, cosmetics, electronics appliances, and others) is anticipated to
surpass USD 200 million by 2024. Hypermarkets & supermarkets also exhibit
high growth prospects in the future. Supermarkets are foreseen to capture over
30% of overall electronic shelf label market share by 2024.
Major
players are adopting mergers & acquisitions and product innovations as
their key strategies. Notable industry participants include E Ink Corporation,
Altierre, Wincor Nixdorf, Pricer AB, Displaydata, and SES Imagotag.
Chapter 1. Methodology and Scope
1.1. Research
Methodology
1.1.1. Initial data exploration
1.1.2. Statistical
model and forecast
1.1.3. Industry
insights and validation
1.1.4. Research scope
and assumptions
1.2. List of Data
Sources
1.2.1. Primary sources
1.2.2. Secondary
sources
2.1. Electronic shelf
label industry 3600 synopsis, 2012 - 2024
2.1.1. Business trends
2.1.2. Regional trends
2.1.3. Product trends
2.1.4. Communication
technology trends
2.1.5. Store trends
3.1. Industry
segmentation
3.2. Industry size and
forecast, 2012 - 2024
3.3. Industry
ecosystem analysis
3.3.1. Vendor matrix
3.3.2. Distribution
channel analysis
3.4. Technology &
innovation landscape
3.5. Retail industry
landscape
3.5.1. North America
3.5.2. Europe
3.5.3. Asia
Pacific
3.5.4. Latin America
3.5.5. MEA
3.6. Regulatory
landscape
3.6.1. U.S.
3.6.2. EU
3.7. Industry impact
forces
3.7.1. Growth drivers
3.7.1.1. Rising
applicability due to the real-time product positioning
3.7.1.2. High ROI and
rising demands for retail automation
3.7.1.3. Precise
product pricing norms in developed countries
3.7.2. Industry
pitfalls & challenges
3.7.2.1. High initial
investment
3.7.2.2. Low labor wages
and lack of skilled labor force
3.8. Growth
opportunity benchmarking
3.8.1. Business models
3.9. Porter's analysis
3.10. Company market
share analysis, 2015
3.10.1. Strategy
dashboard
3.11. PESTEL analysis
Browse key industry insights spread across 90 pages
with 93 market data tables & 68 figures & charts from the report Electronic
Shelf Label (ESL) Market in detail along with the table of contents:
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