This SMS
Firewall Market report is an exhaustive research on company’s active in SMS
Firewall sector, its applications, products, end-users, trends and predictions
on how the market will grow in coming years.
SMS Firewall Market size
is anticipated to witness a significant growth owing to the growing need of SMS
aggregators and mobile network operators to block illegal SMS traffic.
Increasing messaging attacks, such as faking, flooding, spamming, and spoofing,
are expected to boost the demand for this technology.
With the increasing data
traffic, network operators have received a large volume of spam messages that
have blocked the network bandwidth and negatively impacted the service quality.
SMS firewall market solutions help MNOs to overcome this problem, reduce
operational costs, enhance customer experience, and regain revenues that
declined due to the emergence of over-the-top players such as Snapchat, Viber,
and WhatsApp.
Request for an in-depth table of
contents for this report @ https://www.gminsights.com/request-toc/upcoming/1801
An Increase in the use of application-to-person (A2P)
SMS by the enterprises primarily for CRM and marketing campaigns is expected to
escalate the SMS firewall market size. With the advent of enterprise A2P
industry, the value chain between enterprises and their subscribers has become
increasingly complex and difficult to manage. These solutions simplify the
value chain and ensure that subscribers of any SMS service are not subjected to
spam messages, thus improving customer retention.
The rising stringent government regulations to protect
subscriber information and rights by implementing security standards, such as
IR 70 and IR 71, are expected to enhance the SMS firewall market growth.
Increasing gray route traffic is spawning illegitimate traffic including
viruses and frauds. Implementation of regulations to perform periodic checks and
identify & block grey routes are expected to flourish the SMS firewall
market.
With the advent of technology, the hackers are
penetrating through multiple layers of a firewall. Also, the lack of technical
expertise in the construction of firewalls and programming anomalies are
expected to threaten the SMS firewall market growth. Different filtering
criteria for different traffic sources, such as SMPP connection and MSISDN, may
leave a loophole in the functioning of firewall solutions. The increasing number
of traffic sources is expected to decelerate the industry growth. The growing
trend among the firewall vendors to provide 3600 protection solutions is
expected to augment the industry rapidly. The companies are providing tailored
solutions and holistic A2P monetization to include phone verification lookups
and portability, in addition to SMS.
The SMS firewall market is segmented on the basis of
message type, messaging platform, service type, organization type, and end-use
industries. Based on the message type, the SMS firewall market is segmented
into A2P and P2A messaging. The A2P segment is expected to grow at a high rate
owing to the increasing adoption of this service by enterprises for sending
notifications, alerts, OTP verifications, promotional messages, and updates to
the customers. On the basis of the platform, the market is segmented into cloud
and traditional. The enterprises are increasingly focused on deploying these
services on the cloud owing to the faster time to market, high scalability,
low-operational costs, and enhanced customer experience through cloud-based
solutions.
The SMS firewall market is segmented into managed
services and professional services based on the service type. Managed services
segment is expected to grow rapidly over the forecast timeline owing to their
low maintenance and operational costs. Managed services aid end users in the
configuration and deployment of applications and software on premise. Managed
services offered by the vendors include dedicated hosting, firewalls
deployment, vigilance & monitoring, remote support, inventory tracking,
client-hosted operations, and firewall configurations & management. The SMS
firewall market caters to the requirements of enterprises from various
verticals including banking & finance, healthcare, e-commerce & retail,
government, hospitality, media & entertainment, and IT & telecom.
The U.S. SMS firewall market is expected to hold a
large share over the future owing to a large-scale implementation of SMS
firewall solutions by SMS aggregators and MNOs. Telecom operators in the region
opt for these solutions to streamline business operations by accessing
spam-free text messages. Increasing penetration of A2P messages across the
industry verticals including e-commerce, banking, and government is anticipated
to drive the SMS firewall market growth in the Asia Pacific region. Extensive
geographical coverage and a large subscriber base have motivated the
authorities in the Asia Pacific region to implement stringent regulations for
spam traffic, thus boosting the industry growth.
The key players in the SMS firewall market include
Mahindra Comviva, AMD Telecom S.A., SAP SE, Anam Technologies Ltd., BICS,
Cellusys, Symsoft, Tata Communications, Ltd., Syniverse Technologies, LLC,
NetNumber, Inc., Route Mobile, Ltd., Tyntec, Global Wavenet, Ltd., Twilio,
Inc., Openmind Networks, Define Telecommunication A.S., and Tango Telecom. The
network providers are increasingly entering the SMS firewall market. For
instance, in 2016, Airtel rolled out firewalls in Africa and Asia Pacific
regions to help its partners monetize their traffic. This strategy enabled the
company to venture into a new market and gain more customers in addition to
retaining the old ones. Owing to continuously increasing subscriber base, the
players in the market are becoming increasingly competitive and investing in
the product development to offer better security services in the text message
segment.
This latest SMS
Firewall Market research
report offers in-depth analysis, key industry insights, market sizing &
forecast on a granular level for key products, applications across number of
regional markets. The report also analyzes the SMS
Firewall industry
from business strategy perspective, describing in detail growth drivers,
pitfalls &challenges for participants, accompanied by a detailed
competitive benchmarking including company market share analysis and detailed
business profiles.
Reasons to Buy This Report
•
Global SMS Firewall Market size & forecast by product & application.
•
Growth drivers, pitfalls & industry challenges.
•
Key SMS Firewall Market growth opportunities & emerging business models.
•
Competitive benchmarking with market share analysis and company
profiles.
About Global Market
Insights
Global Market Insights, Inc., headquartered in
Delaware, U.S., is a global market research and consulting service provider;
offering syndicated and custom research reports along with growth consulting
services. Our business intelligence and industry research reports offer clients
with penetrative insights and actionable market data specially designed and
presented to aid strategic decision making. These exhaustive reports are
designed via a proprietary research methodology and are available for key
industries such as chemicals, advanced materials, technology, renewable energy
and biotechnology.
Contact
Us:
Arun Hegde
Corporate Sales, USA
Global Market
Insights, Inc.
Phone: 1-302-846-7766
Toll Free: 1-888-689-0688
No comments:
Post a Comment